Watch Brands History and Tradition
The most popular watch Brands that reflects the remarkable chorological heritage

Brands

June 1, 2009

Audemars Piguet

Audemars Piguet logo

Since the beginning of the company in 1875, Audemars Piguet was one of the best watchmaker. His its early development of the 8-minute repeater was a success. At the end of the century, Audemars Piguet watches were well known for their design, quality materials from which were produced and very flat mechanism. In 1899, the company made a success on the Universal Exhibition in Paris with their pocket watches “Grande Complication Savonette”.

Audemars Piguet portrait

In 1911, Audemars Piguet was the first jewelery watch that was decorated with diamonds. Continue to the technology, in 1946, Audemars Piguet created the watch that was the flatest timepiece in the world - with the mechanism of 1.64 mm. Watch manufacturers have started do create the automatic flatest timepiece with a 21-carat gold rotor. Than AP designed the The Royal Oak - these watches became a symbol of a watchmaking traditions, it’s production was launched in 1970. Inspired by the royal tradition of the sea, the unique design of watches is a great combination of strength and elegance. Accordingly AP launched the Triple Complication, that has got 12 different functions and an eternal calendar. Watches are placed in the case of 8.55 mm flat. The automatic mechanism with 52 stones and a 18-carat gold rotor are performed manually.

Audemars Piguet history watch

Royal Oak was created in 1972 by Gerald Genta, which was well-known watchmaker which has been using his skills to create masterpieces for many other premium brands such as Patek Philippe, Omega, and IWC. The Royal Oak has been a surprise success, filling niche as a sports watch luxury. The Royal Oak got its name from three of the British warships in the Royal Navy that sailed between 1802 and 1939. Since then in 2004 Juan Pablo Montoya was honored with a limited edition piece with a quarter in 2006 Rueben Barrichello also got the honor to wear this limited collection. Recently, several other limited edtion pieces were created in honor of the opening of the boutique stores around the world, such as the Royal Oak Offshore Rue St-Honoré Limited Edition 100 series. Editing Paris is a beautiful watch on a crocodile strap with white Hornback red, white and blue seams and stainless steel AP folding clasp. Royal Oak Offshore Ginza Limited Edition 200 was created to celebrate the opening of the Boutique AP in the district of Ginza in Tokyo, Japan.

Audemars Piguet Royal Oak

Brands

May 19, 2009

History of Breitling

Breitling logo

The Breitling story begins in 1884 when 24 year old Leon Breitling has founded the company in Saint-Imier, Switzerland. He wanted to produce high-quality technical watches. As his business expanded, the Breitling moved the factory to the Swiss town of La-Chaux-de-Fonds. He began specializing in high quality timing instruments.

breitling pilot commercial

After World War I, Breitling began producing chronographs and chronometers strictly for airplanes, they were a pioneer in aviation business. In 1915 Breitling invented their first wristwatch chronograph and make several significant developments to this design. In 1923, Breitling was the first watch manufacturer that create a chronograph, with enabling the start and return to zero function, which was also performed by the winding crown. After that in 1934 Breitling added a second timepiece to the chronograph featuring a cumulative time recording. This invention made the Breitling watch a favorite among pilots.

first navitimer

Over the years, Breitling released a plenty of classic watches. In 1942 Breitling launched the Chronomat, the first chronograph to be fitted with a circular slide rule calculation. In 1952, the Navitimer was released, a first wristwatch that was equipped with a “navigation computer” that allowed pilots to calculate flight plans. This watch has become a very popular among pilots over the world. In 1962, the Cosmonaute model was launched with was 24 hour chronograph. This watch was worn by American Scott Carpenter when he flew on the second orbital flight inside the Aurora 7. In 1969, Breitling was part of a consortium of watch manufacturers that developed the first automatic chronograph, a major break by time.Today to the Breitling is one of the leaders of the Swiss watch industry for product development which continues to launch new models of high precision.

Brands

May 4, 2009

IWC - International Watch Co.

IWC - International Watch Co. logo image

IWC - International Watch Co. was founded in 1868 by Florentine Jones, 27 year old American master watchmaker from Boston. The IWC Watch Company was established at Schaffhausen in Switzerland. Along the Rhine Jones hopes to benefit from the newly built hydro-electric facilities necessary to carry the production. Jones was fascinated by the idea of the unification of America with expertise in the automation of the legendary Swiss precision. He wasted no time installing the machine tools for the most part imported from the United States straight to the Schaffhausen.

IWC - International Watch Co. image

First Jones’ caliber, was the very first movement manufactured by IWC contained a wealth of advanced features. Including elongated index to regulate the balance hairspring and a bimetallic cut balance to compensate for temperature fluctuations.

IWC - International Watch Co. picture

From 1895 to 1900 IWC saw major sales increases all around. In Germany, the company saw an increase from 553,500 to 805,000 francs. Russia went from a measly 29,400 to an incredible 182,300 francs. These remarkable sales increases were due largely to the acumen of the company’s management as well as the incredible staff of employees. Jones’ master plan was to export its Swiss made watches in the United States. But he was stopped by extremely high import tariffs on finished watches. The general history of the state of the IWC for many decades, continues to be agitated as he went from one crisis to another and it was not until 1978, when the IWC was taken by VDO, which in turn was acquired by the giant multi-national group Mannesman, the CBI has been on solid financial ground in a position to move forward and able to compete with its own French-Swiss competitors in the western region.

IWC - International Watch Co. photo

After years of fine and even remarkable service and highest level of craftsmanship, the company celebrated its 125th anniversary in style with 300 employees. And in the spirit of the celebration there were 1000 Portuguese watches with the 982 calibre pocket watch movements made in stainless steel, 500 in gold, and 250 in platinum. Today the company continues the production of innovative watches and remarkable craftmanship. In 2001, IWC made a the watch collectors forum. This was the first brand in question forum for enthusiasts of haute horlogerie. Unfortunately, the company also saw the death of Gunter Blumlein in 2001, was the chief of the CBI of Swiss watchmaking after crisis if the 1970s. Despite this, the company has never been stronger and continues to the excellence of its watches in the development through an incredible team.

Brands

April 17, 2009

Jaeger LeCoultre

Jaeger LeCoultre logo

Born in Golisse near Lake Joux in the Switzerland, the eldest son of a blacksmith, Antoine LeCoultre (1801-1881) was very early initiated in working iron. Antoine was ingenious with innovative spirit, had a passion for watches so, in 1825, he decided to attempt to the school of watches in Geneva. Unfortunately his training was interrupted by illness. Antoine then associated with his father in the manufacture of music boxes. In 1833, Antoine LeCoultre takes his freedom and builds a watch workshop. In 1844, he invented and built millionometer, the first tool to measure the micrometers. This wonder instrument was never patented but it was serving for more than a half-century as a standard in the manufacture. In 1847, its system of keyless winding mechanism (not patented), which will spread throughout the Regional watch industry (Another system winder, LeCoultre developed in 1861). In London, at the Universal Exhibition of 1851, Antoine LeCoultre awarded a gold medal. The first international recognition is a turning point in watchmaking history and marks the emergence of a competitor of watchmaking English (at the time regarded as the most efficient).

Jaeger LeCoultre factory

Financial management was not up to his creative talents, Antoine LeCoultre was nearly bankrupt. In 1858, a smallpox epidemic sweeps plenty of its workers. At the edge of bankruptcy, he found support from an old relativefrom Borgeaud family and the name was changed to LeCoultre & Cie Borgeaud. In 1866, his son, Elijah transforms and modernizes the workshop (first appearance of the machines, meeting of all trades watchmakers under one roof, quality standards of production, etc.).. LeCoultre, Borgeaud & Co. became the first watch manufacturer in the Valley of Joux. But the industrialization of work watchmaker was not so smooth and resistance to change was obligue. The decision to mechanize some of the production was a growing problem so the factory was built. It can quickly produce high flows. In 1877, Auguste Antoine LeCoultre and Borgeaud has separated. The company was resumed to third son of Antoine LeCoultre. For many, the name of Lecoultre is little known outside the Valley: LeCoultre is prime a manufacturer of popular movements. In 1888, the company is identified as the largest industrial company in the region: it occupied 480 workers. From the 1890s, the company began delivering its production to the most prestigious luxury goods companies. In 1906, Jacques-David LeCoultre becomes CEO. Under his leadership, the company gained a worldwide reputation. The new director was close to the Edmont Jaeger, the watchmaker from Paris, which the company was already provided extra-flat movement. By 1904, all movements was in originally marked with the Jaeger LeCoultre logo. During the First World War, and Jaeger LeCoultre are very closely involved in the manufacture of tachometers and counters. As a result, Jaeger-LeCoultre passed into the hands of the German Konzern VDO, then the group Mannesmann. A small portion of the remaining capital in the hands of Audemars Piguet at which the company also provides movements.

Jaeger LeCoultre watch

Today, the company still bears the name of Jaeger-LeCoultre and takes on more than 1 000 employees. In April 2008, the company laid the foundation stone for an new 9 000 m² building. Since 1833, the company has filed over 215 patents. Jaeger-LeCoultre develops its own movements and watches that are appreciate all over the world.

Brands

Patek Philippe & Co.

Patek Philippe logo image

During the Polish uprising in 1830, Norbert de Patek, a Polish refugee settled in Geneva, preferring exile rather than prison. Geneva at the time, was the capital of watches and jewelry. Nine years later with his friend and compatriot, the talented watchmaker François Czapek, they set about using their talents and founded the watch manufacturer Patek, Czapek & Co, with headquarters in Geneva. Their art reflects the themes of the history of Poland, as the portraits of revolutionary heroes, legends of the tenth and twelfth centuries, and the cult of the Black Virgin. Unfortunatelly in 1844 Czapek and Patek had separated in cause of disagreement between them. In 1844 Mr. Patek met the French watchmaker, Mr. Adrien Philippe. At the Paris Exhibition of industrial products in 1844, Philippe presented his pioneering stem winding and setting system by the crown. It represents a giant step forward in watchmaking because until then all timepieces had to be wound and set with a separate key, which could be lost or incorrectly used. This fantastic discovery immediately interested Antoine Patek. After that when Mr. Philippe became officially associated the company, in 1851, these two men formed a partnership and founded the firm Patek Philippe & Co. In 1932, the company was purchased by Charles and Jean Stern, two brothers and since then, “Patek Philippe SA” remains a family business, with the 3rd and 4th generation to head: Mr. Philippe Stern, President and M. Thierry Stern, his son, Vice-President.

Patek Philippe worksop image

At present days Patek Philippe is an independent company, enjoys total creative freedom to design, produce one of the best timepieces in the world. With the experience of more than 70 patents, Patek Philippe is the only manufacture that produce all of its mechanical movements according to the strict specifications of the Geneva Seal. These precious, timeless elegant watches are proudly handed down from one generation to another. These noble watches are the result of the latest generation of technology associated with traditional watchmaking process.